Rare Beauty Foundation Launch

Designed and executed key spatial, graphic, and technical elements for the Rare Beauty Foundation Launch in NYC—an immersive underground subway takeover.

Key Contributions:

• Spatial & Technical Design: Developed comprehensive floorplans, power plans, and millwork drawings to transform the event space into an authentic NYC subway station.

• Graphic Design: Created custom graphics and environmental signage across all activation touchpoints, including bespoke subway cars, branded foundation displays, and a custom newsstand featuring the Rare Newsletter.